1-800-Flowers.com is an online service for Flowers and Foods for Celebratory Occasions. It has seen slow, but steady growth over the last three years – which includes the jump in sales with the acquisition of Harry & David, near the beginning of 2015.
The company’s sales are highly correlated with most employment market indicators: service, government, manufacturing, and agriculture – thus as employment rises, FLWS sales are expected to increase. An actionable learning from this analysis is that most of these are leading indicators. Meaning, when employment in these sectors increases, 1-800-Flowers.com sales will go up in the following quarter. This should help the company in its planning and should also be of interest to investorsLeading macroeconomic indicators imply that these market trends will affect company sales in the following quarter.
Further, SalesForekast™ projects that FLWS will perform better than their best-fit line since the forecast is for employment levels to increase. Note: Users have the ability to change forecasts for these indicators and get a feel for sensitivity to such changes. (This, of course, assumes that other factors remain the same; e.g. no acquisitions or geographic expansion.)
SalesForekast™ correlates historical sales or market capitalization data with over 30 selected macroeconomic indicators to project data for future quarters based on the forecasts for the macroeconomic indicators that drive the company’s sales or market cap.