NIKE, Inc., designs, develops, markets, and sells primarily athletic footwear worldwide, but has expanded into apparel, equipment, and accessories as well. It drives sales by focusing on high-performance products, a steady stream of new products and has built very strong associations with world-class athletes.
Sales and shares prices have grown steadily. Nike sales are highly correlated with economic indicators such as employment, personal consumption, and GDP. As the economy and employment increases, Nike is likely to see an increase in sales. E-commerce is important for Nike.
SalesForekast™ projects Nike to grow at a rate slightly lower than the best-fit line, but continue on a growth trend. This is likely to depend on the company continuing to launch new and exciting products.
Note: SalesForekast™ allows you to change the projected growth rate of macroeconomic indicators. This feature enables the testing of market sensitivities and can help determine how they shape company forecasts. Further, you have access to FRED, the national data base, with over 500,000 data tables. This allows you to quickly look at which other factors drive a business and build your personal view.