Southwest Airlines Co. is a low cost provider operating in the United States and near-international markets. As of end 2016, the company operated a total of 723 Boeing 737 aircraft; and served 101 destinations in 40 states, the District of Columbia, and the Commonwealth of Puerto Rico, as well as 8 near-international countries. The company was founded in 1967 and is headquartered in Dallas, Texas.
Southwest believes in leveraging technology and is fresh off a $500 million update to its 30-year-old reservations system. Further it is developing a strategic plan that maps out the airline’s technology vision for the next several years.
Sales and shares prices have grown steadily. Southwest Airlines sales are highly correlated with economic indicators such as employment, personal consumption, and GDP. As the economy further develops, Southwest is likely to see a continuing increase in sales.
SalesForekast™ projects Southwest to grow at a rate slightly lower than the best-fit line, but continue on a growth trend. This is likely to depend on Southwest maintaining market penetration, continuing to implement low-cost strategies and increase penetration of air travel in the population.
Note: SalesForekast™ allows access to FRED, a national data base, with over 500,000 data tables. This allows you to quickly look at which other factors drive a business and build your personal view.